CLIENT: FJORD
PROJECT: BMO SMART STEPS

Ok, so we knew people liked paper planes. This banner however, also created for Fjord using live action (also directed by Meld’s own Reilly Saso) and motion graphics generated more than 44 million impressions in only 6 weeks! Why, If we had a nickel for every one ‘a those we’d have $2.2 million. And we’d be in Fiji. Rockin’ it. Hard. At the very least, this one also made it into Applied Arts.