'INTERACTIVE'

CLIENT: TBWA
PROJECT: NISSAN VERSA

In conjunction with the automaker’s “Good Decision” ad campaign, visitors to NissanGoodDecision.com are matched with a Nissan car and are given an augmented reality experience. We’re already getting some nice press at Marketing magazine

Update: Thanks to Rob Ford at the FWA for awarding us “Site of the Day” woot woot!

Just wrapped this with our friends at pixelpusher. Our excitement has led us to post without the usual pithy comments. Enjoy.

CLIENT: Y&R
PROJECT: FORD FIESTA

Ford Fiesta! The name alone sounds like good times! Especially now, thanks to this work we did recently for Y&R’s new Fiesta website. The site not only features big bouncy balls in Fiesta colours, it also uses augmented reality 3D (AR) to simulate a test drive – for real son! (There’s a reason people are hyped on AR and that’s because it’s totally rad.)

CLIENT: BOS
PROJECT: LOTTOMAX

Unless you’re Jay-Z, trying to sort out exactly what to do with 50 Mil’ might not be as easy as you’d think. Thankfully, this website we animated for OLG’s new LottoMax lottery can offer you a few suggestions. Rollercoaster of unlimited loops? Hells yeah! Hockey rink on an iceberg? Mere pocket change! Click above for a video capture of the site experience. Get on it!

CLIENT: SAATCHI & SAATCHI
PROJECT: TOYOTA PRIUS

When we were kids and wanted to blow up toy cars we’d light a firecracker and stand back. But…now that we’re mature motion graphics designers, when we want to blow up a car (which is like, most of the time) we do it with computers and futuristic 3D animation techniques like real time flash compositing. (Which is pretty much what Saatchi & Saatchi asked us to do for this feature-set build of the 2010 Toyota Prius.) Bam!

CLIENT: TAXI NEW YORK
PROJECT: MOTRIN PAIN

Babies. They scream…They cry…They spit beets on that Italian sectional that cost you a month’s salary. We developed these 2D typography based webisodes for our friends at Taxi to get the word out: Motrin is here to ease your pain.

CLIENT: TBWA
PROJECT: INFINITI G37

There’s a time and place for everything. In this case, the time to make out with your hot co-worker is before the transition of this web animation we did for Infiniti. “It’s all about the timing baby” - say it like Barry White for full effect.

CLIENT: TBWA CHIAT DAY TORONTO
PROJECT: BOUNCE YOUR VERSA

There are easier ways of getting around town, but few are more fun than bouncing in a Nissan Versa! If you own a Nissan Versa you can give it a shot on your own, if not try it on the interweb with our latest interactive piece we just finished for TBWA Toronto.

Update: Winner of Applied Arts, Interactive Media! Go Meld Go!

CLIENT: TAXI
PROJECT: WINTER BOOK

Since we’re such burly Canadian lumberjacks, we can provide great insight into how to survive winter. Go the hell outta Canada! / Aller! L’hiver est horrible ici! (We’re bilingual up here eh.) Ok, maybe we aren’t so burly. Instead, check this site we did with Taxi using iconography and a cool digi-book feature to show how Mini can help you cope.

CLIENT: TBWA CHIAT DAY TORONTO
PROJECT: VERSA NIGHTS

TBWA Toronto and Nissan were stumped - Driving and clubbing are separate activities. How do we do both at once? Good question. We started with some motion tracking, green-screen, 3d animation and video game development. Now you can drive and rock hizzouse at the same time. Case closed yo.

CLIENT: TBWA CHIAT DAY TORONTO
PROJECT: MEN’S BODY LOTION

At the behest of Meld Media I have been asked to describe, in 50 words or less, the superior awesomeness of this rich media banner created for TBWA by repurposing traditional broadcast techniques for the web, and the peerless conceptual and technical genius with which it was executed.

CLIENT: TAXI
PROJECT: YOUNG GUNS AWARD SHOW

Are you an award show virgin? Taxi, MELD and Pixelpusher (our web partner) are here to thrrrust (r’s rolled in a ribald manner) you into the high heavens. Our prowess with green screen and 3d rendering guarantee you’ll squeal with delightful anticipation of your many sizeable and rigid award trophies.

CLIENT: TAXI
PROJECT: POUND THE PINATA

Apparently dropping actors 8 feet onto solid concrete is a no-no. Fortunately, we’re adept at 3D character animation and compositing. So go ahead, drop them ’til your heart’s content!

RESISTANCE

Banner ads have come a long way since Al Gore invented the internet. This banner ad uses exclusive shaking technology to go all the way to an imaginary future where alien ships attack an alternate universe 1950s San Francisco.

SOCOM

Although in real life most of us here at Meld are confirmed pacifists, once we have a game controller in hand, it’s death from above 2000. Or, in the case of this interactive banner, it’s gung ho Navy Seal action.

CLIENT: BMW MINI
AGENCY: TAXI

Our work for this site included producing and directing stereoscopic 3D video - the first time this had ever been done for a major website. So novel was the spectacle, that it required spectacles of its own - aha! 3D glasses were given out at Mini dealers or through the mail to give site visitors the complete experience.