'LIFE OF MELD'

In addition to being a righteous dude, Reilly is a live action director with years of experience producing and directing spots for the likes of PlayStation, AXE, Virgin and Ford. While the awards and accolades he’s picked up along the way for these spots are fantastic, what really makes them sing is the fact that when you watch them you laugh…you cry…you open your wallet… Reilly’s recent move to Meld Media opens new interactive boulevards for his talent to hurtle down like so many Ferraris. Armed with a hands-on directorial style and a unique ability to charm performances from his actors, his addition to the team is certain to add a new level of sophistication and personal charm to many of the company’s projects. Welcome aboard yo.

FIRST ANNUAL MELD MEDIA KART PARTY 2009

Check out how we roll!

Introducing our beastly render farm. Animals. Get it? So what if the Phoenix is a mythical creature. It’s still as majestic and seemingly dangerous as the others. It may be small now with ony 4×4 core dedicated machines, but it’s uber satisfying to hit render and watch the buckets do their beastly dance. So since it’s a PC render farm we thought it should have a theme befitting its character; power with an element of the unexpected… and danger! Some would rather have had no PCs in the office at all. Some would say that they detract from the elegant aesthetic of the rows of Apple G5’s, but not us. Nope. Plus we’d never get our 3D MAX scenes rendered… We could have called it SPAM, WORM, TROJAN and PHISH, but that’s just crazy.

We finished a theatre spot for Seneca College a while back. You could imagine our surprise when we saw it translated into a full page ad on the back cover of Eye magazine. We’re pretty stoked that a motion piece translated so well into a print ad.

At some point somebody thought it would be a good idea to put a railway between our office building and the rest of the neighborhood. Okay, it happened a hundred years ago, but we still take it personally. To make a short story long we’ll call that somebody GO Transit and we’ll blame them for the abdication of “our side of the tracks” from the rest of the neighborhood.

In order to reach the neighborhood, and the booming lunch destinations of our fancy, one must make a miserable trudge beneath the tracks—rife with pigeon-shit stalactites, dripping bridge “sweat” and noise/air pollution from trucks and cars.

While crossing the tracks has its share of hazards, the lands upon which the tracks lay are a last vestige of nature in the city core and have become a welcome solace to the trudge below. This route is considered by many “the road most traveled” as indicated by the numerous holes in the fence and footpaths across. In other words just about everyone crosses the tracks to eat lunch. Yes there is a hole in the fence, yes we know we’re not supposed to be there, yes yes yes we shouldn’t GO there. Well we got nabbed by the GO cops last week and here are our official notices of warning to prove it. They were doled out to us by a very official looking dude with a very official demeanor and they look very, um, official.

I guess we’ll make a run for it next time.

The team is producing of a series of design studies around the theme of MELD. Here’s the first which looks at some of our creative foundations.

We’re working with TAXI FILM on their very first project a video for Juno nominees SHOUT OUT OUT OUT OUT. The shoot team totally rocked - SHIN SUGINO and his team are incredibly tight; the directors Lance, Nuno and Irfan from TAXI are naturals; MELD was on set for visual effects consulting and to make sure everything we need is captured as this is going to be a very post-intensive project. Everyone really put in 110% on this as I’m sure the final piece will show

We took the quick flight down to NYC last week and were lucky enough to make some time for the ARMOURY SHOW - INTERNATIONAL FAIR OF NEW ART. As these things tend to be, it was super overwhelming, a visual overload of art and people if you will. Lots of good work to take in, and lots of inspiration to be had.

We’re all coming down off the high of working in stereoscopic 3d for the new MINI.CA SITE. A couple bottles of asprin for migranes later and we’re all stoked on the potential of Turbovision. The lads at Pixelpusher put in a hell of an effort to get this thing live in time for launch.

it’s taken some coaxing, but we have now joined web 2.0 land. love it.