'SPOTS'

CLIENT: AV COMMUNICATIONS
PROJECT: WESTERN UNION

CLIENT: TBWA
PROJECT: PETRO CANADA - GLASSES PERFORM

The Olympics are here! Yay! Which means a fresh round of Olympic themed tie-in products! Double yay! To help TBWA Toronto help Petro Canada help Canada’s athletes, we applied our skizzills and animated these TV spots to show what the Olympics would look like if the athletes were substituted with etched glass mugs.

(Result? They would look awesome.)

CLIENT: BBDO
PROJECT: BIOBEST MAX IMMUNITE

From the mind of Meld comes a breakthrough in mid-morning yogurt enjoyment. These fresh new spots for BioBest, directed by our own Reilly Saso, envision a parallel universe where expressive T-shirts and interactive computer screens take health and wellness to a whole new level. Working in the present “here” universe, Meld built the spot by integrating live action and integrated motion graphics. Now…go drink some yogurt already.

CLIENT: SENECA/SOAPBOX
PROJECT: CHANGE

So there are like, 2 discussion topics in Toronto. One: the weather. Two: jobs. Seriously, you can’t leave the house without answering “So what do you do?” like, 18 times. When we say “Motion Graphics designers!” we typically get blank stares. This cinema spot for Seneca gets interested enthusiasm instead.

CLIENT: BOS
PROJECT: LOTTOMAX

This outdoor spot, rendered in 3D as part of OLG’s new LottoMax campaign, attempts to show what the world would be like if it were populated by nothing but $50Millionaires. And you know what? It would be freakin’ awesome!

Director: Reilly Saso

CLIENT: NIKE
AGENCY: TAXI

This cinema spot was created as part of an integrated campaign for Nike’s Annual RunTO marathon. MELD was entrusted by long time clients TAXI to bring illustrations to life and articulate the brand and campaign in motion.

CLIENT: GRIP
PROJECT: MAYNARD’S

Who doesn’t love candy? We do. We love candy. So we were happy for the opportunity to help sell more candy by putting this end-tag together for Maynard’s current TV campaign. Get that candy yo!

Director: Reilly Saso

CLIENT: LCBO
PROJECT: SHAKE IT UP

LCBO asked MELD to produce 4 commercials to highlight their summer drinks promotion. Our team had one week to produce four spots and get them to air. The spots had to be tight with the brand and in-line with the current look for the promo. The LCBO was ecstatic about the spots, which helped contribute to a 8.2% sales increase in their spirits category.

Director: Reilly Saso

CLIENT: INDIGO
PROJECT: HARRY POTTER BOOK LAUNCH

The most fortuitous aspect of this job was that we were not made to suffer the indignity of queuing for days with un-washed fantasy enthusiasts to score a copy of HP and The Deathly Hallows. No sir. Instead we developed a 3d cinema spot. And that, gentle reader, was all pleasure.

Director: Reilly Saso

Director: Reilly Saso

Director: Reilly Saso