'SPOTS'

CLIENT: BOS
PROJECT: LOTTOMAX

This outdoor spot, rendered in 3D as part of OLG’s new LottoMax campaign, attempts to show what the world would be like if it were populated by nothing but $50Millionaires. And you know what? It would be freakin’ awesome!

CLIENT: TAXI 2
PROJECT: GINGERBREADMEN

Who wants gingerbread?? Yay! Unfortunately for you my hungry friends, these gingerbread peeps were rendered entirely in 3D for a Koodo print campaign by TAXI 2. Nothing edible about them! That said, building real looking food in 3D isn’t easy, so Mike’s mom baked us a tray of real cookies so we could study their texture. (Which we then ate.) Yay Mike’s mom!

CLIENT: BBDO
PROJECT: BIOBEST MAX IMMUNITE

From the mind of Meld comes a breakthrough in mid-morning yogurt enjoyment. These fresh new spots for BioBest, directed by our own Reilly Saso, envision a parallel universe where expressive T-shirts and interactive computer screens take health and wellness to a whole new level. Working in the present “here” universe, Meld built the spot by integrating live action and integrated motion graphics. Now…go drink some yogurt already.

CLIENT: SENECA/SOAPBOX
PROJECT: CHANGE

So there are like, 2 discussion topics in Toronto. One: the weather. Two: jobs. Seriously, you can’t leave the house without answering “So what do you do?” like, 18 times. When we say “Motion Graphics designers!” we typically get blank stares. This cinema spot for Seneca gets interested enthusiasm instead.

Director: Reilly Saso

CLIENT: NIKE
AGENCY: TAXI

This cinema spot was created as part of an integrated campaign for Nike’s Annual RunTO marathon. MELD was entrusted by long time clients TAXI to bring illustrations to life and articulate the brand and campaign in motion.

CLIENT: GRIP
PROJECT: MAYNARD’S

Who doesn’t love candy? We do. We love candy. So we were happy for the opportunity to help sell more candy by putting this end-tag together for Maynard’s current TV campaign. Get that candy yo!

Director: Reilly Saso

CLIENT: LCBO
PROJECT: SHAKE IT UP

LCBO asked MELD to produce 4 commercials to highlight their summer drinks promotion. Our team had one week to produce four spots and get them to air. The spots had to be tight with the brand and in-line with the current look for the promo. The LCBO was ecstatic about the spots, which helped contribute to a 8.2% sales increase in their spirits category.

Director: Reilly Saso