CLIENT: YAMAHA
PROJECT: IPOD DOCK WEBSPOT

Flat traced footage and glassy 3D enlivened this web spot for Yamaha. MELD took this project from needs assessment: the launch of a new product, through concept development and into production. Browse your IPod with your receiver’s remote, listen to your MP3s in hi-fi. We want one.

CLIENT: SEGAL COMMUNICATIONS
AGENCY: SONY

MELD was approached by Segal Communications to produce the 3 pack of spots to announce the release of seven new titles in the Greatest Hits series. A combination of strong color palette and choice type animation created impact and clear messaging.

CLIENT: TRICON FILMS
PROJECT: BUILDING FAMILY

The trials and tribulations of an Italian kitchen and bath company as it’s passed from one generation to the next. Really, who could ask for more in a tv show! MELD directed a photoshoot with the shows participants and then integrated the black and white shots into a vivid graphic environment that showed off each person’s quirks.

CLIENT: CORBY DISTILLERIES AND BOISSET
PROJECT: FRENCH RABBIT

MELD was approached by Corby distilleries to develop concept and content for a sales support piece for French Rabbit - vintage wine in a tetra pak container. Their mandate was to create a hip engaging piece that communicates the benifits of the new packaging for both consumers and the environment.

CLIENT: SIDEWALK STUDIOS / PROPER FILM
PROJECT: CANADA’S WORST DRIVER

Following the plight of several hopeless drivers in their haphazard attempts at reform, Canada’s Worst Driver was the much talked about show of the fall. MELD built a surreal and stylized show open in 3D that cleanly packaged and poked fun at these exploits.

CLIENT: FIREBOY FILMS
PROJECT: TREWS

As is often the case with projects: we were handed a bag of material and a reel of footage and asked to ”do something cool with it”. In this case it was a bag of band scrapbooks and tour photography that we integrated with performance footage in a pastich that reflected the scrapbook source of the materials. Both the band and the director were thrilled that the video made high rotation on Canadian music video network MuchMusic.

CLIENT: LIGA
PROJECT: DESERT ISLAND MUSIC

”Disks you’d bring if stuck on a desert island?” Artists asked other artists this very question with some pretty surprising answers and personality interplay. Jonathan Davis of Korn, Battlecat, Spindarella of Salt n’ Pepa, Roxy Saint and Photek, graced the open. This show’s going to be huge.

CLIENT: HOUSE & HOME MEDIA
PROJECT: NATURE MIX

This TV spot, co-branded H&H and Nature Mix was a fantastic collaboration. Nature Mix, a long time client of H&H wanted to promote their soil alongside the new urban movement of guerilla gardening. H&H approached MELD for their expertise to bring this concept into motion for a pair of 30 second spots using still photography, animation and posterized graphic treatments.

RESISTANCE

Banner ads have come a long way since Al Gore invented the internet. This banner ad uses exclusive shaking technology to go all the way to an imaginary future where alien ships attack an alternate universe 1950s San Francisco.

SOCOM

Although in real life most of us here at Meld are confirmed pacifists, once we have a game controller in hand, it’s death from above 2000. Or, in the case of this interactive banner, it’s gung ho Navy Seal action.