CLIENT: SENECA/SOAPBOX
PROJECT: CHANGE

So there are like, 2 discussion topics in Toronto. One: the weather. Two: jobs. Seriously, you can’t leave the house without answering “So what do you do?” like, 18 times. When we say “Motion Graphics designers!” we typically get blank stares. This cinema spot for Seneca gets interested enthusiasm instead.

Director: Reilly Saso

CLIENT: NIKE
AGENCY: TAXI

This cinema spot was created as part of an integrated campaign for Nike’s Annual RunTO marathon. MELD was entrusted by long time clients TAXI to bring illustrations to life and articulate the brand and campaign in motion.

CLIENT: TAXI NEW YORK
PROJECT: MOTRIN PAIN

Babies. They scream…They cry…They spit beets on that Italian sectional that cost you a month’s salary. We developed these 2D typography based webisodes for our friends at Taxi to get the word out: Motrin is here to ease your pain.

CLIENT: GRIP
PROJECT: MAYNARD’S

Who doesn’t love candy? We do. We love candy. So we were happy for the opportunity to help sell more candy by putting this end-tag together for Maynard’s current TV campaign. Get that candy yo!

Director: Reilly Saso

CLIENT: LCBO
PROJECT: SHAKE IT UP

LCBO asked MELD to produce 4 commercials to highlight their summer drinks promotion. Our team had one week to produce four spots and get them to air. The spots had to be tight with the brand and in-line with the current look for the promo. The LCBO was ecstatic about the spots, which helped contribute to a 8.2% sales increase in their spirits category.