CLIENT: Y&R
PROJECT: FORD FIESTA

Ford Fiesta! The name alone sounds like good times! Especially now, thanks to this work we did recently for Y&R’s new Fiesta website. The site not only features big bouncy balls in Fiesta colours, it also uses augmented reality 3D (AR) to simulate a test drive – for real son! (There’s a reason people are hyped on AR and that’s because it’s totally rad.)

In addition to being a righteous dude, Reilly is a live action director with years of experience producing and directing spots for the likes of PlayStation, AXE, Virgin and Ford. While the awards and accolades he’s picked up along the way for these spots are fantastic, what really makes them sing is the fact that when you watch them you laugh…you cry…you open your wallet… Reilly’s recent move to Meld Media opens new interactive boulevards for his talent to hurtle down like so many Ferraris. Armed with a hands-on directorial style and a unique ability to charm performances from his actors, his addition to the team is certain to add a new level of sophistication and personal charm to many of the company’s projects. Welcome aboard yo.

FIRST ANNUAL MELD MEDIA KART PARTY 2009

Check out how we roll!