CLIENT: BOS
PROJECT: LOTTOMAX

This outdoor spot, rendered in 3D as part of OLG’s new LottoMax campaign, attempts to show what the world would be like if it were populated by nothing but $50Millionaires. And you know what? It would be freakin’ awesome!

CLIENT: BOS
PROJECT: LOTTOMAX

Unless you’re Jay-Z, trying to sort out exactly what to do with 50 Mil’ might not be as easy as you’d think. Thankfully, this website we animated for OLG’s new LottoMax lottery can offer you a few suggestions. Rollercoaster of unlimited loops? Hells yeah! Hockey rink on an iceberg? Mere pocket change! StartDreaming.ca! Get on it!

CLIENT: GRIP LIMITED
PROJECT: HONDA FIT

AWARDS: SILVER - THE ADCC; INTERACTIVE DESIGN - BUSINESS TO CONSUMER

CLIENT: Y&R
PROJECT: FORD FIESTA

Ford Fiesta! The name alone sounds like good times! Especially now, thanks to this work we did recently for Y&R’s new Fiesta website. The site not only features big bouncy balls in Fiesta colours, it also uses augmented reality 3D (AR) to simulate a test drive – for real son! (There’s a reason people are hyped on AR and that’s because it’s totally rad.)

CLIENT: TBWA
PROJECT: PETRO CANADA - GLASSES PERFORM

The Olympics are here! Yay! Which means a fresh round of Olympic themed tie-in products! Double yay! To help TBWA Toronto help Petro Canada help Canada’s athletes, we applied our skizzills and animated these TV spots to show what the Olympics would look like if the athletes were substituted with etched glass mugs.

(Result? They would look awesome.)

CLIENT: TAXI 2
PROJECT: GINGERBREADMEN

Who wants gingerbread?? Yay! Unfortunately for you my hungry friends, these gingerbread peeps were rendered entirely in 3D for a Koodo print campaign by TAXI 2. Nothing edible about them! That said, building real looking food in 3D isn’t easy, so Mike’s mom baked us a tray of real cookies so we could study their texture. (Which we then ate.) Yay Mike’s mom!

In addition to being a righteous dude, Reilly is a live action director with years of experience producing and directing spots for the likes of PlayStation, AXE, Virgin and Ford. While the awards and accolades he’s picked up along the way for these spots are fantastic, what really makes them sing is the fact that when you watch them you laugh…you cry…you open your wallet… Reilly’s recent move to Meld Media opens new interactive boulevards for his talent to hurtle down like so many Ferraris. Armed with a hands-on directorial style and a unique ability to charm performances from his actors, his addition to the team is certain to add a new level of sophistication and personal charm to many of the company’s projects. Welcome aboard yo.

FIRST ANNUAL MELD MEDIA KART PARTY 2009

Check out how we roll!

CLIENT: TBWA
PROJECT: NISSAN VERSA

In conjunction with the automaker’s “Good Decision” ad campaign, visitors to NissanGoodDecision.com are matched with a Nissan car and are given an augmented reality experience. We’re already getting some nice press at Marketing magazine

Update: Thanks to Rob Ford at the FWA for awarding us “Site of the Day” woot woot!

CLIENT: BBDO
PROJECT: BIOBEST MAX IMMUNITE

From the mind of Meld comes a breakthrough in mid-morning yogurt enjoyment. These fresh new spots for BioBest, directed by our own Reilly Saso, envision a parallel universe where expressive T-shirts and interactive computer screens take health and wellness to a whole new level. Working in the present “here” universe, Meld built the spot by integrating live action and integrated motion graphics. Now…go drink some yogurt already.