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CLIENT: FJORD
PROJECT: BMO SMART STEPS

Ok, so we knew people liked paper planes. This banner however, also created for Fjord using live action (also directed by Meld’s own Reilly Saso) and motion graphics generated more than 44 million impressions in only 6 weeks! Why, If we had a nickel for every one ‘a those we’d have $2.2 million. And we’d be in Fiji. Rockin’ it. Hard. At the very least, this one also made it into Applied Arts.

CLIENT: FJORD
PROJECT: BMO “HANDS ON - INVESTOR LINE”

When we built this banner for Fjord’s client BMO, we figured people might like a computer generated / live action produced paper plane that flew across screen. But just how much? Well gentle reader, they like them to the tune of 2 million impressions in like, an hour or something. Was it the CG? Was it the direction of Reilly Saso? Magic? Ask Applied Arts. They gave it the thumbs up in the 2009 book.

CLIENT: TAXI
PROJECT: 15 BELOW

We’d like to take an opportunity give a big shout out to our friends at Taxi whose 15 Below Project was recently recognized by Applied Arts. The goal of the project was to design and provide free coats to the homeless that could be insulated with newspaper. If that sounds awesome, it’s because it is. Congrats. We’re happy to have been able to help out. Yay Taxi!

CLIENT: BOS
PROJECT: LOTTOMAX

This outdoor spot, rendered in 3D as part of OLG’s new LottoMax campaign, attempts to show what the world would be like if it were populated by nothing but $50Millionaires. And you know what? It would be freakin’ awesome!

CLIENT: BOS
PROJECT: LOTTOMAX

Unless you’re Jay-Z, trying to sort out exactly what to do with 50 Mil’ might not be as easy as you’d think. Thankfully, this website we animated for OLG’s new LottoMax lottery can offer you a few suggestions. Rollercoaster of unlimited loops? Hells yeah! Hockey rink on an iceberg? Mere pocket change! StartDreaming.ca! Get on it!

CLIENT: GRIP LIMITED
PROJECT: HONDA FIT

AWARDS: SILVER - THE ADCC; INTERACTIVE DESIGN - BUSINESS TO CONSUMER

CLIENT: Y&R
PROJECT: FORD FIESTA

Ford Fiesta! The name alone sounds like good times! Especially now, thanks to this work we did recently for Y&R’s new Fiesta website. The site not only features big bouncy balls in Fiesta colours, it also uses augmented reality 3D (AR) to simulate a test drive – for real son! (There’s a reason people are hyped on AR and that’s because it’s totally rad.)

CLIENT: TBWA
PROJECT: PETRO CANADA - GLASSES PERFORM

The Olympics are here! Yay! Which means a fresh round of Olympic themed tie-in products! Double yay! To help TBWA Toronto help Petro Canada help Canada’s athletes, we applied our skizzills and animated these TV spots to show what the Olympics would look like if the athletes were substituted with etched glass mugs.

(Result? They would look awesome.)

CLIENT: TAXI 2
PROJECT: GINGERBREADMEN

Who wants gingerbread?? Yay! Unfortunately for you my hungry friends, these gingerbread peeps were rendered entirely in 3D for a Koodo print campaign by TAXI 2. Nothing edible about them! That said, building real looking food in 3D isn’t easy, so Mike’s mom baked us a tray of real cookies so we could study their texture. (Which we then ate.) Yay Mike’s mom!