In addition to being a righteous dude, Reilly is a live action director with years of experience producing and directing spots for the likes of PlayStation, AXE, Virgin and Ford. While the awards and accolades he’s picked up along the way for these spots are fantastic, what really makes them sing is the fact that when you watch them you laugh…you cry…you open your wallet… Reilly’s recent move to Meld Media opens new interactive boulevards for his talent to hurtle down like so many Ferraris. Armed with a hands-on directorial style and a unique ability to charm performances from his actors, his addition to the team is certain to add a new level of sophistication and personal charm to many of the company’s projects. Welcome aboard yo.

FIRST ANNUAL MELD MEDIA KART PARTY 2009

Check out how we roll!

CLIENT: TBWA
PROJECT: NISSAN VERSA

In conjunction with the automaker’s “Good Decision” ad campaign, visitors to NissanGoodDecision.com are matched with a Nissan car and are given an augmented reality experience. We’re already getting some nice press at Marketing magazine

Update: Thanks to Rob Ford at the FWA for awarding us “Site of the Day” woot woot!

CLIENT: BBDO
PROJECT: BIOBEST MAX IMMUNITE

From the mind of Meld comes a breakthrough in mid-morning yogurt enjoyment. These fresh new spots for BioBest, directed by our own Reilly Saso, envision a parallel universe where expressive T-shirts and interactive computer screens take health and wellness to a whole new level. Working in the present “here” universe, Meld built the spot by integrating live action and integrated motion graphics. Now…go drink some yogurt already.

CLIENT: TETRA PAK
PROJECT: PROTECT WHAT’S GOOD

Oh Tetra Pak cartons, is there nothing you can’t do? You make sure orange juice arrives on our tables as fresh as the day it was squeezed, and create a better world for our children at the same time? Yes. It’s true - as this short video we conceptualized, wrote, animated and produced attempts to explain.

Just wrapped this with our friends at pixelpusher. Our excitement has led us to post without the usual pithy comments. Enjoy.

CLIENT: SAATCHI & SAATCHI
PROJECT: TOYOTA PRIUS

When we were kids and wanted to blow up toy cars we’d light a firecracker and stand back. But…now that we’re mature motion graphics designers, when we want to blow up a car (which is like, most of the time) we do it with computers and futuristic 3D animation techniques like real time flash compositing. (Which is pretty much what Saatchi & Saatchi asked us to do for this feature-set build of the 2010 Toyota Prius.) Bam!

CLIENT: SOAPBOX
PROJECT: OCAD-IMAGINATION IS EVERYTHING

We’re pretty hopped up about this short recruitment video we put together for the Ontario College of Art and Design (OCAD). Working with local design studio Soapbox, we combined live action, illustration, student artwork, motion graphics and stills, then backed it all up with a hype track from Phoenix. What can we say, we’re happy to do what we can for the next generation of brooding, temperamental artsy types. (Like most of us over here.)

CLIENT: SENECA/SOAPBOX
PROJECT: CHANGE

So there are like, 2 discussion topics in Toronto. One: the weather. Two: jobs. Seriously, you can’t leave the house without answering “So what do you do?” like, 18 times. When we say “Motion Graphics designers!” we typically get blank stares. This cinema spot for Seneca gets interested enthusiasm instead.

Director: Reilly Saso