CLIENT: BOS
PROJECT: LOTTOMAX

Unless you’re Jay-Z, trying to sort out exactly what to do with 50 Mil’ might not be as easy as you’d think. Thankfully, this website we animated for OLG’s new LottoMax lottery can offer you a few suggestions. Rollercoaster of unlimited loops? Hells yeah! Hockey rink on an iceberg? Mere pocket change! Click above for a video capture of the site experience. Get on it!

CLIENT: SAATCHI & SAATCHI
PROJECT: TOYOTA PRIUS

When we were kids and wanted to blow up toy cars we’d light a firecracker and stand back. But…now that we’re mature motion graphics designers, when we want to blow up a car (which is like, most of the time) we do it with computers and futuristic 3D animation techniques like real time flash compositing. (Which is pretty much what Saatchi & Saatchi asked us to do for this feature-set build of the 2010 Toyota Prius.) Bam!

Director: Reilly Saso

CLIENT: NIKE
AGENCY: TAXI

This cinema spot was created as part of an integrated campaign for Nike’s Annual RunTO marathon. MELD was entrusted by long time clients TAXI to bring illustrations to life and articulate the brand and campaign in motion.

CLIENT: TAXI NEW YORK
PROJECT: MOTRIN PAIN

Babies. They scream…They cry…They spit beets on that Italian sectional that cost you a month’s salary. We developed these 2D typography based webisodes for our friends at Taxi to get the word out: Motrin is here to ease your pain.

CLIENT: GRIP
PROJECT: MAYNARD’S

Who doesn’t love candy? We do. We love candy. So we were happy for the opportunity to help sell more candy by putting this end-tag together for Maynard’s current TV campaign. Get that candy yo!

Director: Reilly Saso

CLIENT: LCBO
PROJECT: SHAKE IT UP

LCBO asked MELD to produce 4 commercials to highlight their summer drinks promotion. Our team had one week to produce four spots and get them to air. The spots had to be tight with the brand and in-line with the current look for the promo. The LCBO was ecstatic about the spots, which helped contribute to a 8.2% sales increase in their spirits category.

CLIENT: FJORD
PROJECT: BMO “HANDS ON - INVESTOR LINE”

When we built this banner for Fjord’s client BMO, we figured people might like a computer generated / live action produced paper plane that flew across screen. But just how much? Well gentle reader, they like them to the tune of 2 million impressions in like, an hour or something. Was it the CG? Was it the direction of Reilly Saso? Magic? Ask Applied Arts. They gave it the thumbs up in the 2009 book.

CLIENT: TAXI
PROJECT: 15 BELOW

We’d like to take an opportunity give a big shout out to our friends at Taxi whose 15 Below Project was recently recognized by Applied Arts. The goal of the project was to design and provide free coats to the homeless that could be insulated with newspaper. If that sounds awesome, it’s because it is. Congrats. We’re happy to have been able to help out. Yay Taxi!

CLIENT: FJORD
PROJECT: BMO SMART STEPS

Ok, so we knew people liked paper planes. This banner however, also created for Fjord using live action (also directed by Meld’s own Reilly Saso) and motion graphics generated more than 44 million impressions in only 6 weeks! Why, If we had a nickel for every one ‘a those we’d have $2.2 million. And we’d be in Fiji. Rockin’ it. Hard. At the very least, this one also made it into Applied Arts.

CLIENT: GRIP LIMITED
PROJECT: HONDA FIT

AWARDS: SILVER - THE ADCC; INTERACTIVE DESIGN - BUSINESS TO CONSUMER

CLIENT: TBWA
PROJECT: INFINITI G37

There’s a time and place for everything. In this case, the time to make out with your hot co-worker is before the transition of this web animation we did for Infiniti. “It’s all about the timing baby” - say it like Barry White for full effect.

Director: Reilly Saso

CLIENT: INDIGO
PROJECT: HARRY POTTER BOOK LAUNCH

The most fortuitous aspect of this job was that we were not made to suffer the indignity of queuing for days with un-washed fantasy enthusiasts to score a copy of HP and The Deathly Hallows. No sir. Instead we developed a 3d cinema spot. And that, gentle reader, was all pleasure.