CLIENT: TAXI
PROJECT: SHOUT OUT OUT OUT OUT - DUDE YOU FEEL ELECTRICAL

Being able to say, “Oh, you know, I make rock videos”, is an awesome thing to throw out at dinner parties. We do it all the time. Just kidding. We’re really quite bashful. But we did make this rock video with our friends over at Taxi Film for Shout Out Out Out Out. That we did do. The video involved a green screen shoot and post production that went on for hours hours hours hours.

CLIENT: TRICON FILMS AND TELEVISION
PROJECT: AD PERSUASION

ads. persuasion. impact. money. hilarity. love.
A broadcast package for the love and persuasiveness of ads.

CLIENT: YAMAHA
PROJECT: NETWORK RECEIVER

Who wouldn’t want to be the centre of the universe! Not being a religious icon, we figure this is as close as we’ll ever get.

CLIENT: TAXI, BMW CANADA
PROJECT: SOHO MINI COOPER

Celebrate great design and the mod heritage of the MINI. The designer we worked with kept referring to an acid trip. After some research, this is what we came up with.

CLIENT: YAMAHA
PROJECT: IPOD DOCK WEBSPOT

Flat traced footage and glassy 3D enlivened this web spot for Yamaha. MELD took this project from needs assessment: the launch of a new product, through concept development and into production. Browse your IPod with your receiver’s remote, listen to your MP3s in hi-fi. We want one.

CLIENT: SEGAL COMMUNICATIONS
AGENCY: SONY

MELD was approached by Segal Communications to produce the 3 pack of spots to announce the release of seven new titles in the Greatest Hits series. A combination of strong color palette and choice type animation created impact and clear messaging.

CLIENT: TRICON FILMS
PROJECT: BUILDING FAMILY

The trials and tribulations of an Italian kitchen and bath company as it’s passed from one generation to the next. Really, who could ask for more in a tv show! MELD directed a photoshoot with the shows participants and then integrated the black and white shots into a vivid graphic environment that showed off each person’s quirks.

CLIENT: CORBY DISTILLERIES AND BOISSET
PROJECT: FRENCH RABBIT

MELD was approached by Corby distilleries to develop concept and content for a sales support piece for French Rabbit - vintage wine in a tetra pak container. Their mandate was to create a hip engaging piece that communicates the benifits of the new packaging for both consumers and the environment.

CLIENT: SIDEWALK STUDIOS / PROPER FILM
PROJECT: CANADA’S WORST DRIVER

Following the plight of several hopeless drivers in their haphazard attempts at reform, Canada’s Worst Driver was the much talked about show of the fall. MELD built a surreal and stylized show open in 3D that cleanly packaged and poked fun at these exploits.

CLIENT: FIREBOY FILMS
PROJECT: TREWS

As is often the case with projects: we were handed a bag of material and a reel of footage and asked to ”do something cool with it”. In this case it was a bag of band scrapbooks and tour photography that we integrated with performance footage in a pastich that reflected the scrapbook source of the materials. Both the band and the director were thrilled that the video made high rotation on Canadian music video network MuchMusic.

CLIENT: LIGA
PROJECT: DESERT ISLAND MUSIC

”Disks you’d bring if stuck on a desert island?” Artists asked other artists this very question with some pretty surprising answers and personality interplay. Jonathan Davis of Korn, Battlecat, Spindarella of Salt n’ Pepa, Roxy Saint and Photek, graced the open. This show’s going to be huge.

CLIENT: HOUSE & HOME MEDIA
PROJECT: NATURE MIX

This TV spot, co-branded H&H and Nature Mix was a fantastic collaboration. Nature Mix, a long time client of H&H wanted to promote their soil alongside the new urban movement of guerilla gardening. H&H approached MELD for their expertise to bring this concept into motion for a pair of 30 second spots using still photography, animation and posterized graphic treatments.

RESISTANCE

Banner ads have come a long way since Al Gore invented the internet. This banner ad uses exclusive shaking technology to go all the way to an imaginary future where alien ships attack an alternate universe 1950s San Francisco.

SOCOM

Although in real life most of us here at Meld are confirmed pacifists, once we have a game controller in hand, it’s death from above 2000. Or, in the case of this interactive banner, it’s gung ho Navy Seal action.

Turning daylight to darkness is just the kind of thing we like to do over here. Using the wizardry of 3D rendering magic, we developed this short piece to explore the nocturnal possibilities. What’s next? Turning up into down? Stay tuned my friends.

At some point somebody thought it would be a good idea to put a railway between our office building and the rest of the neighborhood. Okay, it happened a hundred years ago, but we still take it personally. To make a short story long we’ll call that somebody GO Transit and we’ll blame them for the abdication of “our side of the tracks” from the rest of the neighborhood.

In order to reach the neighborhood, and the booming lunch destinations of our fancy, one must make a miserable trudge beneath the tracks—rife with pigeon-shit stalactites, dripping bridge “sweat” and noise/air pollution from trucks and cars.

While crossing the tracks has its share of hazards, the lands upon which the tracks lay are a last vestige of nature in the city core and have become a welcome solace to the trudge below. This route is considered by many “the road most traveled” as indicated by the numerous holes in the fence and footpaths across. In other words just about everyone crosses the tracks to eat lunch. Yes there is a hole in the fence, yes we know we’re not supposed to be there, yes yes yes we shouldn’t GO there. Well we got nabbed by the GO cops last week and here are our official notices of warning to prove it. They were doled out to us by a very official looking dude with a very official demeanor and they look very, um, official.

I guess we’ll make a run for it next time.